The intended readers are the Time magazine readers . The writer deliberately calls them out in his speech as “You yankee haters”. Values that the reader and writer seem to have in common would be
Yes, Stein is using techniques mentioned on the last readings. He created an effective argument. He goes on to share his thoughts throughout the article.
The audiences and correlated aim of argument that Stein is trying to deploy would be the ones who are more or less of a Yankees fan.